Perfectly Balanced,
George Dickel Bourbon Cocktail Book
Skills: Print & Layout, Typography, Brand Consistency, Concepting
With the launch of George Dickel Bourbon, our client, Diageo, was looking to create a book that showcased a collection of cocktail recipes made using the new spirit. Our team worked together to create recipes, take photographs, layout, and print the book which was eventually distributed alongside the spirit as a gift to many of Diageo’s partners.
I worked with David Bordonaro on the layout and design of the book. All photography was done by Josh Hiller.
Working closely with the client, we underwent multiple iterations to ensure we were aligned with their vision. The client's openness to the book's direction enabled us to explore various layout concepts. The final version strikes a harmonious balance, seamlessly blending captivating photography, the personal touch of our team, and a journey through the seasons with varied Dickel cocktails—illustrating the versatility of the spirit.