Enthuse Rebrand
Skills: Brand Identity, Graphic Design, Typography
Enthuse is a purpose-driven, women-owned experiential agency created and run by a collective of industry experts and entrepreneurs.
For this agency rebrand, the company wanted a strong and feminine aesthetic that aligned with its values of hospitality, innovation, and purpose.
Together with Diana Panek and Allie Musial, we finalized the rebrand with a new logo, color palette, typography, photography style, and brand elements and put it all together with guidelines on how to use it all. We also showcased how the elements would come together to show up on the Enthuse website, social pages, events, and merchandise.
We started by creating mood boards and used them to guide the visual direction of the rebrand.
The direction I explored incorporates the use of arches, symbolic of the inviting energy often associated with spaces utilizing arches in their architecture. This design choice aims to establish a connection with the essence of hospitality.
The utilization of thin grid lines creates a sense of structure and resilience while maintaining a sense of delicacy and femininity. Additionally, hand-drawn accent brand elements, deliberately breaking the confines of the grid, were introduced. These elements added a personal touch to the brand and hinted at the agency's commitment to creative thinking, encouraging thinking outside the box.
Brand Style Guide Sample
