The goal of the project was to visually present flavor profile breakdowns of a curated selection of Diageo spirits, accompanied by suggested food pairings. These flyers played a key role in education sessions held by Diageo Hospitality Partnership members across the country.

I designed the logo and visual identity for this project and built out each brand sheet accordingly. To ensure a cohesive and recognizable series, I developed a design system that centered around the unique bottle design of each brand.

By placing the bottle prominently in the design, I established a visual anchor, eliminating any ambiguity about the featured spirit.

To maintain consistency, I assigned a unique color to each flavor profile. This color coding was integrated into the outline of each spirit's bottle, aligning with corresponding flavor categories and their proportions within the spirit. The result was a visually engaging representation of the flavor distribution in each spirit, providing a comprehensive overview of the flavor breakdown.