ACW Passport
Skills: Print & Layout, Graphic Design
This passport played a key role in a Diageo Hospitality Partnership initiative that took place during Atlanta Cigar Week (ACW). The mission was to showcase the diverse Diageo portfolio at various bars across Atlanta, GA, using a bar crawl format. At each bar, participants could collect unique stamps, gradually filling their passports. Each page of the passport is dedicated to a specific Diageo spirit, accompanied by a brief description.
I designed this passport with an emphasis on preserving the authentic look and feel of a US passport to evoke the spirit of travel as participants moved from one bar to another. The authentic look and feel not only reinforced the passport's purpose but also highlighted the diversity of global origins associated with the featured spirits.